Rudy Ferraz
“Sometimes it’s the journey that teaches you a lot about your destination.”
– Drake
Why They Chose To Work With Me
Battle-Tested Across
Industries and Eras
With over 35 years navigating the high-stakes worlds of Wall Street, Madison Avenue, and Silicon Alley, I bring more than just experience, I bring perspective.
Founders seek me out because I’ve worn every hat, from engineer to advertising agent to project manager. I know what works, what fails, and what scales because I’ve lived it across multiple economic cycles and sectors.
Street-Smart Meets Boardroom-Savvy
Entrepreneurs don’t just need strategy; they need hustle. I was raised by a master marketer and cut my teeth in street sales long before digital funnels were a thing.
From selling on the corner to presenting in corporate boardrooms, I fuse street instincts with corporate polish, helping founders craft offerings that resonate at every level—from pitch decks to product launches.
Failure-Literate and
Forward-Focused
People trust me because I don’t romanticize success, I study failure. I’ve made the hard mistakes, rebuilt from scratch, and guided others through the fire.
Startups hire me not just to win, but to learn how not to lose. I help them avoid pitfalls, stay lean, and do what Jason Calacanis preaches: “Do the work”—smarter, faster, and with resilience.
Napkins Are For Bold Ideas..
Execution Brings Them To Life.
FURE.Cab
2018-Present
OneCarPayment.com
2017-2019
BOKSkar.com
2014-2017
BokSEAT.com
2014-2017
AirGrafs.com
2012-2013
FMSR.com
2009-2015
LEVE
2008, 2014-2016
E-Net Canvas.com
1997-2002
RCF Computer Solutions
1994-1999
2002-Present
Stealth Startups
1994-Present
1. Discovery
I take the time to thoroughly understand your brand, goals, and audience. Through in-depth consultations and strategic research, I uncover key insights that shape and guide every stage of the design process.
2. Design
I start by transforming ideas into visually compelling, strategic designs. This phase is all about bringing your brand to life through thoughtful visuals that align with your identity and objectives.
3. Development
I bring the visuals to life by building a fully functional brand or product. This stage focuses on precise implementation, ensuring your brand is responsive, cohesive, and performs flawlessly across all platforms and markets.
4. Launch
I conduct thorough testing to ensure every aspect of your brand feels cohesive and performs flawlessly before launch. After going live, I continue to offer support and strategic guidance to help you fully leverage and grow your online presence.
Who’ve Influenced Me Personally or Through Their Writing
An entrepreneur and angel investor, backed Uber and SpaceX. A Long Journey partner, she overcame homelessness to succeed in tech and venture capital.
An entrepreneur and digital marketing expert, grew his family’s wine business and founded VaynerMedia empire. He’s known for motivational speaking and writing.
Co-founder of Public Enemy, is a rapper, author, artist, and activist known for his powerful lyrics addressing social issues and his influence on hip-hop culture.
An entrepreneur and angel investor, founded Weblogs, Inc. and invested early in Uber and Robinhood. He’s also known for hosting the podcast “This Week in Startups" & "All in Pod”
Tony Fadell
Known as the “father of the iPod,” co-created the iPhone and founded Nest Labs, which revolutionized smart home technology with its thermostat and smoke detector.
Andrew Chen
A general partner at Andreessen Horowitz, authored “The Cold Start Problem” and advises startups like Clubhouse and Substack on growth and network effects.
Peter Thiel
Co-founder of PayPal and Palantir is a prominent venture capitalist and author of “Zero to One.” He is known for his early investment in Facebook & his influential role in tech.
Kathryn Finney
A prominent entrepreneur, investor, and advocate for diversity in tech and business. She is widely recognized for her work supporting underrepresented groups, particularly women of color, in the tech industry.
Inspiring Growth for Brands, Startups, and Individuals
Through Purposeful Experiences.
Brand Identity
Creating a powerful brand identity is crucial to differentiating yourself in a competitive marketplace.
Consistency – Unified Message
Authenticity – True to values
Differentiation – Stands out
Startup Development
Effective startup foundation is built on communicating who you are and why you matter.
Iteration – Constant improvement
Scalability – Legs for growth
Validation, Validation, Validation
Individual Growth
Individual branding focus on showcasing your unique strengths and personal impact.
Embracing - Your individuality
Advancing - Your abilities
Boosting - Your recognition
Discover My Journey
Hello! / Olá / Bula / Kon’nichiwa / שלום
I’m Rudy Ferraz, a passionate entrepreneur with over 35+ years of experience in developing startups, marketing brands, technology support, and inventing or tinkering with stuff to make life better.
My mission is to bring your brand to life through innovative, battle-tested solutions tailored to meet your market’s unique needs.
Born on the sun-soaked beaches of Rio de Janeiro and in the fast-paced boroughs of New York City, my path has been anything but conventional. Growing up partially deaf in the heart of the world’s busiest city taught me that determination, grit, adaptability, and the power of perspective can take you places you haven’t dreamed of yet. I’ve spent over three decades building, fixing, leading, and learning across industries, borders, and disciplines, because that’s who I am.
Knowledge isn’t power, it’s a force to be reckoned with.
Along the way, I’ve blended street smarts with corporate strategy to help others execute on bold ideas and bring them to life. This journey isn’t just mine, it’s the foundation I use to guide others on theirs.
“In life, it’s not where you go. It’s who you travel with.” – Charles Schulz
Startups
From napkins to Beta, MVP, PMF to Exited.
Inventions
It didn't work, so I fixed it 22 times.
Experience
Name an industry I didn't work in.
My Success Stories
I’m proud to work with a wide spectrum of clients, from driven startups to seasoned industry leaders.
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