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Questions & Answers
What services do you offer?
I offer a range of services including:
Branding (Marketing/Development)
- Strategy & Analysis – Startups, Personal, & DTC/BTC/B2B
- Design & Development – General, Niche, & Off Market
- Creative & Validation – Pre/Post Launch & Management
- ID & Reputation – Strategy, Design, & Channels
Technology (Remote/Deskside)
- Ticketing: Analysis, Volume, & Tasks
- IT Systems – Threats, Privacy, & Behavior
- Net. Administration – Planning, Security, & Maintenance
- Project Management – Scope, Monitoring, & Challenges
Engineering (Electrical/Mechanical Design)
- Design – Materials, Applications, & Consumption
- Measurement – Quality, Solutions, & Productivity
- Production – Certification, Logistics, & Marketing
How do you approach a new project?
When I approach a new project, I always begin by understanding: the core objective, what success looks like, and why the project matters.
From there, I break the work down into four phases:
Discovery (1–2 weeks): I gather all relevant information—audience insights, data, competitive context, existing assets, and constraints. This helps prevent blind spots and keeps the project aligned with reality.
Strategy & Planning (2–4 weeks): I define the roadmap—milestones, key players, deliverables, and timelines. This includes assigning responsibilities and outlining how we’ll measure success (today & in the future).
Execution (4–8 weeks): I prioritize clear communication, fast iteration, and stakeholder visibility. I’m hands-on during this phase to ensure quality, momentum, and focus.
Optimization & Reflection (1–3 weeks post-launch): After launch or delivery, I track performance, analyze what worked (and what didn’t), and document lessons learned. That feedback loop fuels smarter future projects.
Overall, I approach every project like a balance between art and architecture, because creative ideas are built on a strong, structured foundation.
What is your project timeline?
My project timeline typically follows a structured yet flexible framework that adapts to the scope and urgency of the work, it’s the same process I use in approaching new projects. Every project I take on follows a structured yet adaptable timeline designed to balance speed, quality, and clarity.
I begin with a discovery and planning phase to define goals, audience, and deliverables. From there, I move into strategy and creative development, followed by focused execution and buildout. After launch, I prioritize testing, optimization, and performance review to ensure long-term success.
While timelines can vary based on scope and resources involved, most projects are completed within ~8 to 14 weeks, with room for acceleration or phased delivery as needed.
How much do your services cost?
One-off Consult: $500 per hour, minimum of 2 hours and up to 6 hours – if needed.
(One-Off Consult is online. For on-site Consult, requires 2 weeks’ advance notice for booking.)
Project-based*: 14 weeks minimum: $300k, each additional week $20k per week.
Weekly – 1-hr Strategy calls & Campaign/Content production
Twice a month – 2-hour Product development meeting
Once a month – 2-hour Product testing/Execution meeting
(7-week advance booking required)
Retainer-based:
Time-Based*: 40 hours per month minimum: $500 per hour
Service-Based: 4x 1-hr Monthly Strategy calls, Campaign/Content production
- Deliverables: 7 weeks minimum: $150k – ea. added week $20k
- Expertise Access: 80 hours per month minimum: $500 per hour
*For Project/Retainer-based work: We’re on-site for week 1 and weeks 6 & 7, we return on-site for product/service launch control & execution, all remaining work weeks are performed off-site/remote.
What industries do you work with?
- Healthcare & Social Assistance
- Technology (AI, SaaS, & IT Services)
- Finance & Insurance
- Retail (Online & Brick-and-Mortar)
- Manufacturing
- Construction & Real Estate
- Transportation & Logistics
- Entertainment & Media
- Energy & Utilities
- Automotive & Mobility
- Professional & Business Services
- Hospitality & Food Services
- Telecommunications
- Agriculture & Food Production
- Aerospace & Defense
- Biotechnology & Pharmaceuticals
- Fashion & Apparel